theKlub
theKlub
theKlub
Industry: Sports & Wellness Travel
Services: Hotel booking platform, Concierge, Wellness Trips
Audience: Active travelers and sports enthusiasts across Europe looking for curated experiences.
Product Design & UX/UI
User Research & Usability Testing
Social Media & Marketing Design
Brand Identity Expansion
The Client
theKlub is a European booking platform that curates hotels and stays specifically for sports and wellness travelers. Beyond just rooms, it offers active experiences and itineraries tailored to performance-focused guests.
theKlub is a European booking platform that curates hotels and stays specifically for sports and wellness travelers. Beyond just rooms, it offers active experiences and itineraries tailored to performance-focused guests.
Business
Challenge
Create a differentiated booking platform in a highly competitive travel market by positioning stays not just as accommodations but as activity-centered experiences. The goal was to design a system that feels premium, modern, and inspiring to a niche audience of sports travelers.
Create a differentiated booking platform in a highly competitive travel market by positioning stays not just as accommodations but as activity-centered experiences. The goal was to design a system that feels premium, modern, and inspiring to a niche audience of sports travelers.
Project Details
We started by building the MVP, establishing the core booking journey from discovery to checkout. Over a year-long retainer, we iterated with continuous user research to refine search, itinerary planning, loyalty rewards, and payment flows. On the brand side, we crafted a visual system that embodies movement, performance and sustainability, bold typography, vibrant greens, and clean UI. The design extended into social media to ensure consistent storytelling across touchpoints. The final product is a seamless booking platform that makes active stays intuitive to explore, compare, and book, helping theKlub grow into a recognizable player in sports and wellness travel across Europe.
We started by building the MVP, establishing the core booking journey from discovery to checkout. Over a year-long retainer, we iterated with continuous user research to refine search, itinerary planning, loyalty rewards, and payment flows. On the brand side, we crafted a visual system that embodies movement, performance and sustainability, bold typography, vibrant greens, and clean UI. The design extended into social media to ensure consistent storytelling across touchpoints. The final product is a seamless booking platform that makes active stays intuitive to explore, compare, and book, helping theKlub grow into a recognizable player in sports and wellness travel across Europe.